habigman

This is from Österreichische Hut Zeitung (Austrian Hat News) December 31, 1937, Pages 1,2. This editorial is from Anton Pichler Hutfabrik/Hat Company, Graz, Austria. The editorial discusses the Viennese "Homburghut / Homburg Hat propaganda campaign of 1937. PROPAGANDA FOR THE PROPAGANDA. By Ing. Anton Pichler (Anton Pichler Company, Graz). For New Year's, every newspaper wished its readers all the best. l do not want the readers of the "Hut Zeitung / Hat News" to have a better wish than to take these lines very seriously, in the interest of everyone in the hat industry. The "Homburg Propaganda 1937" died away with a good tone (the harmonic of industry, trade and commerce) - long live the "? Propaganda 1938"! The question mark is there in two ways: 1. Much cooperation of the three mentioned factors will bring about the propaganda in 1938 and, 2. If it comes about, which one: will the propaganda committee give us? l think that the whole industry was very satisfied with the way Homburg propaganda was carried out, that thanks to the committee that put so much effort into it, at least in this form, that it was supported to the best of our ability in any future propaganda by not excluding yourself from the contribution payment and everyone pushing the propagated hat right from the start without waiting for the hat to be "requested". This is the only way to expect full success, just as we can only experience a material upturn in the industry through constant propaganda. However, unlike the committee, I am of the opinion that for the beginning, especially for financial reasons, only a one-time propaganda would be advisable in the year. In connection with the Homburg propaganda, I would like to mention that several Viennese retailers told me that this season, which was under the sign of Homburg ", the public had deliberately punched in, was less secular and less selective, so with a smaller warehouse and less loss of time same and even larger sales were achieved. Incidentally, I was also a witness to what is probably a not uncommon occurrence in a Viennese hat maker's shop: a customer appears and requests a Homburg hat; after a while he tries and explains that Homburg is not to be seen (which was certainly just a matter of habit and imagination). After doing a bit of back and forth, the customer finally chooses a natural cut hat and obtains the following: "I came here only because of the" Homburg Hat ", but if the Homburg doesn't suit me but I still buy a new hat ". This proves that propaganda has aroused people's interest in all hats. Even in Graz, which was outside the propaganda, the Homburg hat quickly became popular. All the leading retail stores had the Homburg poster** on display and the demand for this hat was surprisingly high in the autumn business. It can clearly be seen from this that Viennese propaganda is also having a positive effect on the province. I heard about the not uninteresting suggestion to use propaganda in summer with a strong straw hat. I think this suggestion is daring, but maybe it would be good that it would be very important that men's hats were worn again all year round. As a result, the hat could only be won by the public. What you have more respect for, you add more value and ultimately spend more money on it. In any case, I think it is important that only hat propaganda is made. The propagated hat must also have the correct name. "Homburg" was good and pragmatic - the audience inevitably had to introduce something. Names such as: Naturschnitt Hut/Natural Cut Hat were bad, Rastlhut/ Rastl Hat etc. In my opinion, names such as B. Schnapper, Melone (Stiff Felt) etc. Short and sweet the name must impress with a fixed term in the mind and hypnotize the audience. So we are all clear about the importance of continuing collective advertising. Their establishment depends on the goodwill of the involved journey. I express my heartfelt hope that, in this regard, the interested associations may shake hands over all difficulties, as the prosperity of an industry is largely due to the understanding bridging of the professional groups, which are usually only apparent in any case. ** Homburg Hut/Homburg Hat, Die Neue Form/The New Form, Der Wiener Hutmacher/ The Vienna Hat Maker Cardboard Display + Dermotta Wien Homburg from my collection.

This is from Österreichische Hut Zeitung (Austrian Hat News) December 10, 1937, Page 10. It's very interesting that the Austrian Hat industry had a propaganda campaign to bring back the Homburg Hat. This is the first time I have encountered the term "Homburg" being used by the Austrian or German Hat Industries. For some reason I never looked close at these December 1937 editions. Possible the Austrian Hat Industry became more fashion oriented (to help increase sales) and that could be the reason they dropped "macher" from the newspaper name (not sure when this occurred in the 1930s). "Present and Future of Men's Hat Propaganda. A new Men's Hat. A peaceful revolution was taking place before our eyes: The "Homburg" has started to clean up the long-standing fashion of the Snap Brim felt - it dominates the city scape this winter on the heads of the men. All other hat shapes had to give way to the Homburg, only the Stiff Bowler Hat could hold its own --- for certain occasions - alongside the winner. It was "discovered" about 50 years ago, then returned at frequent intervals to reappear for the first time THIS YEAR year in the post-war period since 1918. The cradle of its last renaissance is in Vienna, which the Homburg is now sent all over the world. Its colors are brown, gray, dark blue, and - for the evening - black. O. H. S.

J. Hückel´s Söhne "Plume", 55 cm, possibly mid 1930s. This Stiff Felt belongs to Heart Felt on the FL.

Album für (for) Mayser 's Neuheitens (New Releases), Mai (May) 1914, from the Gotisches Haus (Gothic House) Bad Homburg , Germany hat collection. (This is a large image so you have to click on it to see the details. Very interesting Bow designs and of course great hats from May 1914. Also has the "Art/Form" and "Farbe/Color" numbers) "Art/Form" is "Form" in English. The "Art/Form" number is 5 digits for Soft Felts and all start with 34 (1914). The "Art/Form" number is 4 digits for Stiff Felts and the only examples starts with 48 (1914). The numbers increment because here are some later examples (probably at least WWII era). "Art/Form" 49703 (Possible Oldest Soft Felt) - "Art/Form" 34846 (First Hat, Upper Left) = 14857 (Difference Since 1914) I wasn't able to match any of the older Mayser Soft Felt "Farbe/Color" numbers but I will check some of the later Soft Felts. 1937 date stamped envelope from a Dutch Mayser distributor (N.V. Hoedenmaatschappij, Bussum). The Mayser logo on the envelope matches the above sweatband logo. "Art/Form" 5157 (Possibly Oldest Stiff Felt) - "Art/Form" 4854 (Bottom Center) = 303 (Difference Since 1914) There isn't a "Farbe/Color" number for "Art/Form" 4854 because Black is "Farbe 1" for all Mayser Soft and Stiff Felt Hats I have encountered. Here is some additional information. "Art/Form" numbers for October 1931 are 46657, 45023. Mayser's Hutfabrik G. M. B. H. Receipt for Felix Fenn Dresden, October 24, 1931 Possibly an older Soft Felt with a lower number "Art/Form" 42387. Possibly from the same time period as the Mayser / Johann Zehme Stiff Felt posted above. This hat belongs to Huthase on the FL.

Some great background information from Wolfgang (ErWeSa). To your picture: the men shown there have had their medical examinations for the army and were found fit to serve in the army - this was celebrated by putting these decorations on their hats and suits (and by drinking lots of beer). There is an article in German here: https://de.wikipedia.org/wiki/Musterung#/media/Datei:1912-xx-xx_Josef_Riedl_(1889-1948)_from_Frankenfels_at_Musterung,_Austria.jpg and here: https://www.hna.de/lokales/schwalmstadt/blumen-waffen-1316911.html Here are some more photos: https://www.ansichtskartenhandel.at/ansichtskarten-motive-thematik/geschichte-politik-militaer/1-2-weltkrieg/512936-foto-ak-ww2-stellung-musterung-maenner-ziehharmonika-gruppenbild/a-1004293524/ The custom still exists, particularly in the Tyrol-area, see here: http://www.gemeinsam-fuer-mieming.at/2012/05/musterung-des-jahrganges-1994/

Hut - Schick, Otto H. Schick Hat Maker Vienna, Shows His Handcrafted Hats PRICE LIST: (My Note: In Austrian Schilling "S") Casual Hat, Soft Felt For Snapping S 86.50 Homburg, For The Evening S 128.— "Camber 50", As Day And Evening Hat S 86.50 and 128.— Sports Or Tourist Hats Fine, Light Felt S 86.50 Loden Hats (Waterproof) For Hunting, Fishing And Tourism S 64.— Velour S 178.— Original Ausseer as as a proper headgear with a suit S 64.— and 86.50 Stylized Ausseer as as a proper headgear with a suit S 64.— and 86.50 Lamberg Hats as as a proper headgear with a suit S 64.— and 86.50 Schladminger With Felt Ribbon S 55.— Boys' Hats From S 29.50 Women's Hats For Hunting And Sports Made Of Fine Felt From S 67.— Hat Repairs. Individual And Custom-made Products On Request. OLIVE LAMBERG WORN BY CHAMBER ACTOR HERMANN THIMIG IN STEIRER SUIT MADE BY HAND, OTTO SCHICK HAT MAKER IN VIENNA SOFT, CURVED, SLATE GRAY TROTTER HAT WORN BY CHAMBER ACTOR FRED LIEWEHR MADE BY HAND, OTTO SCHICK HAT MAKER IN VIENNA PRIMABALLERINA THE VIENNA STATE OPERA JULIA DRAPAL WITH ONE BLACK-GREEN LADIES LAMBERG MADE BY HAND, OTTO SCHICK HAT MAKER IN VIENNA STATE THEATER ACTOR 0. W. FISCHER WITH DARK HOMBURG MADE BY HAND, OTTO SCHICK HAT MAKER IN VIENNA THE CAMBER 50 WORN BY ACTOR EGON V. JORDAN MADE BY HAND, OTTO SCHICK HAT MAKER IN VIENNA THE DAY AND EVENING HAT OF THIS WINTER SEASON. MOUSE GRAY, MAROON AND BLACK My Notes: The catalog comes from the estate of the former prima ballerina at the Vienna State Opera, Julia Drapal. The catalog is probably from the mid 1950s. In 1955 1 United States Dollar = 26 Austrian Schillings.

Flower Trachten Hat, Bischweiler, Alace, 1880 From Alsace so in German and French.

Thanks! This is a valuable resource. Sorry I didn't get back to yet on the Arbeits book. I will send you an email shortly. I also have some Austrian Hat Makers Newspapers that you can look through.

Lital Hat Box. This box belongs to Deborah (Dorette). Here are her comments. "I included a picture of the triangular hat box with Lital logo. My great-grandfather had a patent for it. "

Lital "The New Yorker" "Expressly Made for Lital Vienna". This hat belongs to Deborah (Dorette).

J. Hückel´s Söhne "Superior Velour", French Point Size 6, possibly mid 1930s. NOS condition and made for the French Market. This beauty belongs to Stefan on the FL.

Hello Dorette, I was just looking for a possible company mark. A paper label usually has the Hat Company, Quality, Form, Color and Size. I don't download files. I use my Flickr account. What size are the files?

"Man with a Wilke Hat", 1934

This is a visual tour of the Ebreichsdorfer Heimatmuseum (S. & J. Fraenkel Wien Hat Factory / Ebreichsdorfer Felt Hat Factory) which I visited March 10th 2017. https://germanaustrianhats.invisionzone.com/topic/301-ebreichsdorfer-heimatmuseum-s-j-fraenkel-hat-factory-ebreichsdorfer-felt-hat-factory-march-10-2017/