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Anton Pichler Hutfabrik, Josef Pichler & Söhne


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Tribute to Anton Pichler, Österreichisch Hutmacher-Zeitung, December 20, 1930

 

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(Very Rough Translation of the above article. There is some interesting information regarding hat bands and styles. Especially the connection with Edward VII and Marienbad also the Caruso hat band. )

 

From the series of the leading men of our hat industry once again one of the best has passed on. On November 30 after a long bought of suffering Anton Pichler passed away after 68 years of life.

 

Anton Pichler, both as regards its always your own circle of ideas sprung generation and personality of his , a typical individual phenomenon . He was tireless in the compilation of new colors and color mixes, oak which makes the company Pichler made it a world-renowned product , and he had what brought a him never deceptive sensation for on your market , traction received and became the hit.

 

When his father died in 1883 with his father for the first time a Viennese hat fashion either visited the late seventies and brought the illustrious generated by the company Steirischen Loden hats, he was besieged with orders . His father fended off , he said it was impossible to get so many orders for execution . But the young Anton Pichler was not intimidated, he returned quietly with all these orders to Graz back , worked and worked , and there were not only those orders which he had received in Vienna, carried out in a timely and exemplary, the Pichlerische Loden hat , from made merino wool, was rather started from that time Welf and widely known , and the Pichlerische company took on this success, basing quickly an unprecedented boom.

A number of years through the Loden hat was produced only with hat cord and sold into over the years but he was always more refined and came about at the turn of the 19th century around the fashion hat with the so-called Caruso hat band on the market. It is perhaps little known that Anton Pichler this hat band was the name that it has maintained since then.

 

Another famous specialty of Anton Pichler was called the Chevalier hat, in addition to its beauty and character owed its popularity also the generous propaganda which Anton Pichler his time in the "Munich Flyer" (newspaper) made.

 

The main strength of the European Pichler factory but were and are what let well known, the blends. Anton Pichler produced in a wonderful mix. Search in this regard was the safe flashing of the deceased mass and direction of print. He experimented until he believed to be the success sicker to be able to, and has almost never exchanged herein.

 

Are the Steirischen Loden huete the company Pichler become a widely recognized global brand, it sonwaren also in the field of fashion hat and many great successes granted. Even the Bürstelhut (hand hot wet brushed Velour), the father of two Pichler around the middle of the last century, the wild hare up to fenigen hat, began to manufacture found everywhere well received. From the Chevalier hat we have already spoken. Hole in the following years, the Modehute the reputation of this company strengthened more and more.

 

It is interesting and characteristic, that the deceased King Eduard of England when one saw the Green band hat of factory Pischler his recurring every year, visits in Marienbad at the local Hatter Pistl, bought same and wore all of its outputs and trips in Marienbad.He took some pieces each with London, and this hat was there in court circles so much favor that almost all male members of the English king and the court house carried him mid the same, subsequently, in the fashionable world of London was input.

 

(This is a A. Pichler hat worn by Edward VII)

 

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Anton Pichler it , over and over again to create colors and shapes so that found unanimous approval understand. From few years have brought the known rust brown hat with green ribbon sun production. This hat was in the truest sense of the word a hit. He was carried almost exclusively in Styria, but also country top of this State and fiber Austria addition strongest paragraph. In the previous years en began with the creation of the so-called " Schladming " tourist hat, which is made in a variety of shades. Especially in the youngest time appeared the " Schladming " . Examined in Vienna quite strong , and the orders that are received on this hat for months in the factory Pichler, are legion.

Even as a personality was Anton Pichler of highly marked individuality. He was always gracious, he received - those who came to him , always with a warmth that was his great joy about the visit expression. He had a vain way to give yourself that wearing something special, extraordinary Sympathetic to be pride , self-conceit were far from him . He felt to his death than the simple hat maker , as what he had learned the hatters trade in the workshop of his father.

It should be a small episode mentioned, which is indicative of Anton Pichler : When we convening our Hatter conference to Graz in 1926 , we turned to the company Pichler with the request if it would be possible for the visitors , meeting visit the factory . We were immediately in the most amiable manner, the commitment. Anton Pichler was then staying to relax in a seaside resort and only learned to the days before the meeting of the imminent stand endets visit. He immediately interrupted his relaxing vacation and went to the night fast train to Graz , do so in time for the reception de, - Hatter in the factory to be present . Anton Pichler himself took over the leadership, he led visitors through all the rooms , ranging from those rooms , in which are the fabrication machines for raw, up to the Salle Garnier and the expedition rooms. He explained all the machines of which serves some of the raw production , had been set only shortly beforehand , gave over all stages of production information , was tireless in responding to the questions which are asked and you could see him during the nearly three hours -long walking tour at the factory, what a joy it was preparing this visit .

This little episode is certainly characteristic of Anton Pichler's mode of thought and spirit . Anton Pichler was a magnificent character, noble , kind-hearted , open and straight. Therefore, the excellent agreement in which he stood with his adoring workers and employees . Testimony in this respect shall from among others the obituary, which published the union of the Graz Hatter and the works of Anton Pichler in the Graz " Workers will and in which it is said : ' Anton Pichler enjoyed ' on the part of the workers full confidence because of his friendly , human action and because of the exemplary Contrary grain mens its factory personnel against which feels the loss especially painful : the staff is him always as a tribute to preserve "These words speak eloquently In fact : . . Anton Pichler was a real man !

 

Anton Pichler was born on July 2, 1863. He began his apprenticeship where October 1, 1879 with his father, was there for two years in teaching and learned the hatter trade from the ground up . From 1 October 1881 to March 1, 1882 , he learned to Johann Zehme , royally Bavarian court supplier , was acquitted on March 2, 1882 in Munich. He came to this one as an assistant at Schuchart in Darmstadt , but had to return home due to the illness of the former foreman of the Graz factory. 1882 moved Anton Pichler military one , but was on leave after the place in the year 1883 death of his father about the time of leaving prison memoir and took now the whole management of the company , which was enabling him in that breaks him were granted in his military service - the . On 1 January 1890 Anton Pichler took over at the same time with his brother Josef, the company in its own possession. Soon proved the factory premises, which had been found to get at the fish place in Graz, as too small, and it was a self in the house No. 26 of Karlauerstraße. Fabriks large buildings erected. The transition to exclusively machine-noble operation took place in 1899. Due to the further rapid upswing, which the company took mainly by the ever-increasing export, a large addition was listed in 1906, which was followed by another new building in 1913. As then broke out in 1914, the World War and the wool was seized, the Pichlerische operation was doomed to a standstill. After the war, the two brothers worked with iron wool from their company back on the amount of the pre-war period up-bringing, and the position, the same now holds for years, proves that the sacrifice of effort and work not-otherwise had been brought.

 

Anton Pichler has often, also rendered great services, among others in the social sphere. He was for several years on the board of the Workmen's Accident Insurance Institution in Graz as an employer representative acts and received in dignity ending his outstanding ministry in 1925 the title of Kommerzialbank Council.

 

For the simple nature, which he had preserved up to his end of life ', it is significant that it was his last will to be worn without sound and song to the grave. But his employees and workers, it could be nevertheless not accept to give expression to their grief, and managed alongside all based in Graz Nationals end hat industry her boss deeply moved to final resting place.

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Anton Pichler (1898)

 

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"Gentleman"

 

very elegant hat of finest quality, replacement of the straw hat. incredibly easy with ventilation in the main colour light grey with black band, as well as in all shades of Brown, grey and green with cut off ends of ribbons. Price per piece fl. 4.50 or mark 8.00 - inclusive packaging. Order of at least 3 units in a shipment franco in Austro Hungary and Germany. Find me at

 

Anton Pichler Kaisers and Kings Court Hat Manufacturer

 

Graz, Steiermark, Austria. Ask for head size in centimeters. Sent geg. Regulates shipment. the be agreement or after acceptance. Exchange or return shipment allowed.

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Anton Pichler (1893)

 

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Meteor

 

Anton Pichler Kaisers and Kings Court Hat Manufacturer

 

Graz (Steiermark) Austria.

 

Recommends

 

Meteor, the latest finest and most elegant summer hat.

 

Meteor is very pleasant and cool to wear, unsurpassed in ease.

 

Meteor is light grey, Beaver-coloured in shades and leather Brown, produced from finest beaver felt.

 

Meteor costs only 4 fl. per piece.

 

Send head measurement in centimeters.

 

Colors, in same color of but inferior quality, fl. 2.50 per piece.

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Anton Pichler Graz, Highly Illustrated, Current Hat Prices, Autumn & Winter 1915/16

 

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(Front Cover Translation)

 

Manufacturer K. u. K. (Kaisers & Kings) Court Hat

Factory: Graz Karlauerstraße 26

Telegrams: HUTPICHLER GRAZ

Company Since 1848

Retail shops in Graz: Men's Alley 28, Schuberthof (ehem. New Thonethof) Hurptatz 9, next to the large inn "Elephant"

Highly Illustrated, Current Hat Prices, Autumn & Winter 1915/16

 

(Inside Front Cover Translation)

 

Special Provisions.

 

All prices are per net cash from my factory in Graz.

 

The shipment is made by Austria-Hungary and the German Empire by cash on delivery, after remaining abroad only with prior submission of goods amount, Portos and 50 h for packaging.

 

The packaging is for shipments within Austria-Hungary and the German Reich in inconspicuous strong cartons, according to the foreign countries in wooden box and is calculated per order with 50 hours.

 

Complaints can only be considered within no later than eight days after receipt of my mission. Not relevant goods which is French in intact, pristine condition and cash free immediately sent back to me, I change willingly to or compensate the amount received for this, but only in the case when the hat or the garment was not made according to specific indication or measure ,

 

Selection programs I can not concede.

 

Sample shipments for corporations, associations, forestry and domain administrations find warranted ordering the entire demand on demand at any time instead. Loden-.and felt hats, the submitted color patterns corresponding to, accurately delivered.

 

 

Repairs of hats of every kind become managed on the most careful one moderate calculated(charged). Average price K 3.50.

 

Stay - changes will be announced to me kindly, to make appropriate corrections to the addresses in my extensive archives.

 

Clearing traffic. Members of the same can for this purpose avoid Merchandise surname the advance payments in question in favor of my account no. 846 222 at the K. k. Post-office savings banks in Vienna and no. 6931 at the Royal. Unger. Afford Postal Savings Bank office in Budapest.

 

On all Sundays and public holidays no dispatches will take place.

 

With this price sheet all earlier quotations lose their(her) validity.

 

Head size please specify in centimeters.

 

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The Austrian Crown depreciated sharply because of WWI. Also super inflation took place driving up prices.

 

1915

1 US dollar = 6.50 Kr.

1916

1 US dollar = 7.95 Kr.

 

Notice the Livery Top and Stiff Felt Hats are designated by a Cockade which is a knot of ribbons, or other circular- or oval-shaped symbol of distinctive colors.

 

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Soft Fashion Hats, Original Steirer Hats

 

Highlighted Dress Soft Felt "1915 War Hat (Kriegshut)" for WWI.

 

Notice Dress Soft Felts are designated as Fashion (Mode) hats and usually available in both fur and wool (Loden).

 

Anton Pichler was known for the traditional Steirerhut. King Edward VII of England brought the style to England where it became popular in court circles.

 

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High Modern Velour Hats, Season 1915-16

 

Highlighted Dress Velour "Brotherhood Hat" which is also WWI related. Notice that Hare (Hasen) is mentioned for fur content.

 

The Mode(Fashion)-Steirer-Velours- Jagdhut (Hunting Hat)is similar to Edwards VII's hat that he brought back to England from Marienbad.

 

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World Famous Weatherproof Loden (Wool) Hats

 

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World Famous Weatherproof Loden (Wool) Hats

 

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World Famous Weatherproof Loden (Wool) Hats

 

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Specialties in Real Steirer Loden (Wool) Hats

 

Including children's models but sizes over 53cm are an additional 1 Austrian Krone.

 

Also something called a "Health Hat" for Men and Women which is in English but the caption uses German (Gesundheitshut).

 

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New Releases in Women's Velours, Fashion and Sport Hats.

 

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Hunt and Sport Caps

 

Including House Shoes.

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Continued.

 

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Hat Jewelry, , Oxidized Imitation Silver (Life Size)

 

Attention! If only Hat Jewelry is ordered please send an additional 35 Heller in cash or postage stamps.

 

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Specialties in Guaranteed Waterproof Loden (Wool) Coats

 

Order Form

 

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Address Side of Order Form.

 

Real Wild Feather Hat Arrangements.

 

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(Back Inside Cover)

 

Promenade Cloak

 

Hunt and Sport Sock (without foot)

 

(Back Cover)

 

Kaisers and Kings, Court Hat Manufactures

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Anton Pichler k.u.k. Hof - Hutfabrikant Graz, Austria (Styria), Nov. 1, 1914 from  the Gotisches Haus (Gothic House) Bad Homburg, Germany hat collection.  This is a fantastic collection (during WWI) of mostly very high end dress Velours with pricing and other information (such as quality distinctions) for the German market.  I believe this is the only pricing document for a detailed catalog I have come across so rare.  Anton Pichler was one of the top hat experts in Austria (he passed away in 1925) and the company lasted into the 1970s maybe later.  Edward VII of England made one of his Trachten Velours famous in England.  I have been looking for a long time for an old (pre WWII) Anton Pichler soft felt or stiff felt hat but haven't found one yet.  

 

(Click on Photos to Expand!)

 

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Bulk Purchase Prices For Accompanying Illustrated Hat Fashion Journal.

 

Prices during wartime-binding. Prices only for firm orders valid. Prices post- per dozen and duty free for the German Reich. Payments as agreed in Berlin.

 

Page 1, 2, 3. Velours Hat Forms: 7375-7395. (Except form 7385.)

In all colors (except very light delicate colors dozen Mark 6 - cost more).

 

Which by

1 dozen - Extra-Extra Velours Quality, Mark 192 (in 1914 1 Mark = $4.23, 16 Mark / $4.00 per Hat Whole Sale**) 

1 dozen - Extra Velours Quality, Mark 174 

1 dozen - AA Velours Quality, Mark 159

1 dozen - A Velours Quality, Mark 144

1 dozen - Ia. Velour Quality, Mark 126 

1 dozen - IIa. Velour Quality, Mark 114

Form 7385 Etuis Quality-Velours without food, per doz. Extra Etuis Velour Quality, Mark 156 

Form 7385 Etuis-Velours Quality, Mark 120

 

Loden (Wool) Hat Forms: 7396-7416. 

 

In all colors and mottling in quality Merino, Merino Case, Merino Nature, Camel Hair Loden, in the finest equipment and adjustment Mark 56.- per doz 

 

Loden (Wool) Hat Forms:.. 7396-7416. 

Quality: Hair Ia. without Lining, Mark 96 per dozen all colors and mottling. 

Quality: H. K. rough, without Lining, Mark 96 per dozen all colors and mottling. 

Quality: H. L. rough, without Lining, Mark 84 per dozen all colors and mottling.

 

Color Cards for Velour and Loden hats are at the request of service.

 

Be Advised! Prices are post- and duty free Germany only in respect of at least 1 dozen.

Between 1/2 dozen to 11 pieces Mark 1 per package more.

Under 1/2 dozen Mk. 1'50 pn package more.

 

Signed

 

G. A. HOFFMANN 

General Representative 

Berlin SW. 29 

Gneisenaustraße 33.

 

ANTON PICHLER

k un. k. Court-Hatter 

Graz 

Karlauerstraße 26.

 

** Austrian Velours became popular in America around 1910.  During WWI there was a heavy war tax so such hats went for $30.00 or more retail per hat (for the time a large sum of money). 

 

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Anton Pichler Graz "Record", size 57cm probably around WWI. I have been looking for an old Anton Pichler Graz soft felt but haven't any luck so I decided to jump on this stiff felt with side vents. Anton Pichler was a leading figure in the Austrian hat industry of the late 19th and early 20th Century.

 

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Side Vent

 

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Anton Pichler Graz "Comfortable" (1897) soft felt with same side vents!

 

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Anton Pichler K.u.K. Hof - Hutfabrikant Graz, Pocket Hat Brush, 6 inches wide, probably early 1900s. I am thinking this was some type of promotional item that came with a hat. It's only about 1/4 of inch thick so could easily fit into a coat pocket. The K.u.K. Hof - Hutfabrikant distinction probably means it's WWI era or older.

 

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Josef Pichler & Söhne Graz, 56cm, possibly later 1930s early 1940s (see below).  The hat is in NOS condition but unfortunately the brim was trimmed down to 2 inches.  It came with the 1930s light green JHS "Standard Crystal Velour"  I posted last week and was sold by the same store Rudolf Hanus Wien so it could be from a similar time period.  The overall quality of this hat is high and the felt is fantastic (color, finish, hand).  Josef Pichler was a brother of the more well known Anton Pichler.  

 

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Open Crown

 

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Anton Pichler Graz, 58cm, possibly a rebuild or new hat from the later 1950s.  There is no paper label and the Sweatband is from probably a later 1920s J. Hückel´s Söhne "Standard".  The Reed covering on the Sweatband is a similar color to Felt so it's possible this was later rebuild of old J. Hückel´s Söhne "Standard" or the old J. Hückel´s Söhne "Standard" Sweatband was installed in a new hat.  The Sweatband also has a Ludwig Skrivanek Graz Hat Fashion House mark.  This hat belonged to the owner of the Collins Wien "Luxus Prima Smoking Hat".  The Seller said her Great Grandfather, the owner, was born in the early 1900s.  The greenish gray Felt is of a heaver weight but still easily dry creases.  It has a really nice minimalistic Bow design. This is definitely unique / head scratching find which makes it all the better in my mind. :)

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Open Crown

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Natural Light

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  • 8 months later...

I purchased the following items from a lady (Barbara Rasspe-Dahmann) whose family owned Pelzhaus Josef Seiffert 1863 Solingen ,Germany (see link below).  Josef Seiffert was her Great Grandfather.  The store closed in 2017.  The items are from the 1950s and later. 

https://rp-online.de/nrw/staedte/solingen/das-pelzhaus-seiffert-besteht-seitJosef Seifert150-jahren_aid-14854621

Anton Pichler Graz 

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Der echt Josef Pichler Hut Graz, nur Mugasse 10, Josef Pichler & Söhne, Telefon Nr: 1167 Fabrik 8056 Niederlage, Double Sided Paper Bag, 49 cm  X 31 cm, possibly early 1950s.  I was able to determine the possible time period from the telephone numbers which was a interesting side trip. 

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Josef Pichler & Söhne, K. u. K. Hof-Hutfabrik Graz, Illustrated Price List, Spring and Summer 1908 

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Appears 4 times a year.             No. 1:  March, 1908.
ILLUSTRATED PRICE LIST
Spring and Summer 1908
K. u. K. Hof-Hutfabrik 
Purveyor to the Court Her Majesty Queen of Württemberg and His Highness Duchy of Saxe-Meiningen
Josef Pichler & Söhne
Factory: GRAZ, Körosistrasse 7.
Company Owner Josef Pichler

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Page 2

(Left Side)

P.T. Pleni Titulo / Praemisso Titulo** 

We have the honor of presenting you with our new price offer for the spring and summer season 
of 1908 and ask that you kindly review it before placing your estimated orders, to which we shall be best devoted.

As always, so this time too, we have taken into account a particularly rich selection in the 
new and latest shapes, both in men's and women's hats, but on the other hand we have also copied 
older, always sought-after and proven styles, so we don't think we're saying too much when we declare 
that each Taste is taken into account, which is why a selection should not be difficult.

At the same time, we would like to take the liberty of thanking our valued customers for the 
trust they placed in abundance in the past season

yours sincerely

Josef Pichler & Söhne, 
k. u. k. Hof-Hutfabrik, Graz. 

Highly Important Note! Advice!

Since it happens every year on public holidays such as Easter, Pentecost, etc., that we are unable to advertise all wishes due to the many orders we received last week and therefore have to leave a good part unfulfilled, we address our P. T. /Dear Customers

Urgent Please,

Such orders should be placed as early as possible, possibly with a specified later delivery date, since we can only 
guarantee punctual execution if this is the case.

(Right Side)

1. Shipping is generally only against cash on delivery or prepayment by postal order
(for clearing members Account No. 48.237 Vienna, Account No. 7.475 Budapest),
whereby, in order to avoid shipping delays, we do not want to forget to pay the amount due for the packaging within 50 hours, see point 3. — Pens, clasps and such small things, for which the money is usually sent in advance, we dispatch unstamped by driving mail if the postage is not paid. — Consignments as samples of no value or in the form of simple letters are only made on special orders and are therefore always at the risk of the addressee. In other countries, with the exception of the German Reich, the goods can only be shipped against advance payment and such P.T. customers want to instruct the amount for the postage in addition to the packaging costs, since carriage paid is usually compulsory.

2. Complaints will only be considered within 10 days of receipt of the order. Goods returned to us that are 
not appropriate, faultless, franked and without cash on delivery will be exchanged or the amount paid will be refunded. The only exceptions to this are goods that have been manufactured according to special regulations.

3. The packaging best, solid wooden crate and is calculated for this by order and waybill in 50 hours.

4. Selected broadcasts cannot be arranged. — All illustrations are photographically true to nature, giving every P. T. customer an accurate picture of the appearance of the various forms.

5. Sample Shipments. Associations, corporations, forest and domain administrations, etc., which intend to place larger orders of hats of the same shape and color, have sample hats available and are only asked to indicate colors and shapes according to this price list . If loden hats should match the suit as closely as possible, a larger sample of the fabric in question must be sent in.

6. Price reductions for orders of at least K 30.- 2%, of more than K 60.- 2% and free packaging. If a larger number of hats of the same shape and color are delivered, separate prices are quoted.

7. Hat repairs are well done at the price of K 2-4.

8. Unstamped letters will not be accepted.

9. Quite clear name signature is requested to avoid unpleasant situations and complaints for all correspondence.

10. All prices are from Graz and in the case of hats with flower arrangements, unless otherwise stated, always without feather ornaments.

Advice: Because of the large circulation, it is easy for more than one price sheet to arrive at one address, so we ask that you kindly pass on the copies you have received to friends and acquaintances. Changes of domicile and title are most politely requested in order to correct the address lists.

**Pleno Titulo ( Latin for example "addressed with the respective full title") or more frequently Praemisso Titulo (with the requirement of the title), a polite phrase used especially in Austria to address an indefinite number of people whose titles cannot be listed individually ("pt audience ", "pt house parties"

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Page 3

Silk Top Hat Colapsable Top Hat

Nr. 2503. Silk Top Hat, Latest Novilty

A Viennese style with a flatter brim in the finest quality and features costs K 18.—. 
In very fine quality and elegant features K 16.—.
Next cheaper, very good quality K 14.—.
Elegant Storage Box included in the price.

Monogram
for Colapsable Top Hat and Silk Top Hat,
highly elegant design, genuinely gold-plated from K 2.—. to K 5.—.
(the latter already provided with a crown)

Nr. 2504. Silk Top Hat, Novilty 

French style, with a beautifully curved brim, in the finest 
quality and features costs K 18.—.
In very fine quality and elegant features K 16.—. 
Next cheaper, very good quality K 14.—. 
Elegant Storage Box included in the price.

Silk Top Hat Velvet Pad Brush
For polishing / smoothing Silk Top Hats
Price 70 Heller.

Nr. 2505, Colapsable Top Hat, Latest Form
made of black satin, equipped with moird lining and durable French mechanics. Price K I8.—. 
Next cheaper, very good quality, with black satin lining and equally excellent mechanics. Price K 15.—.
Elegant Storage Box included in the price.

Put on a well-fitting hat and look in the mirror at how low it sits on your head. If you now measure at this point using a piece of paper or a centimeter tape, the result is the correct head measurement and, if you follow these instructions closely, it is completely impossible for a soft hat not to fit.

Take a well-fitting stiff hat and use a centimeter tape or paper strip to measure the length from a to b and the width from c to d of the inner hat space, as shown in the drawing below, at the point where the forehead leather meets the felt is sewn on, very precisely. If you don't have a stiff hat at hand, you can also measure a well-fitting soft hat, but you have to take into account that especially when measuring the width from c to d the shape of the oval has to match the head , is not warped.

To be on the safe side, you also want to specify the round measurement for stiff hats as for soft hats.

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Page 4

Josef Pichler & Sons, k. u.k. Hof Hat Factory in Graz.
Stiff and Soft Fashion Hats
Made of Fine Hare Hair Felt, Light-Colored, Shape-Retaining and Durable

No. 2056. Highly elegant stiff fashion hat

more perfect form hat with a moderately flared brim, available in black and fashionable brown.
Price in the finest quality and features: K l0.—.

No. 2057. Stylish, Stiff Fashion Hat

more smaller shape with a narrow, flat brim, excellent for younger men, available in fashionable brown and black.
Price of the finest quality and features: K 10.—. 

No. 2058. Stiff fashion hat that elegantly dresses

with moderately wide. fairly flat brim, available in black and fashionable brown.
Price of the finest in quality and features: K 10.—.

We ask for head measurements, as explained in detail on page 3 for Stiff Hats.

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Page 5

No. 2060. Most elegant soft fashion hat
 
Fold-down front brim available in light gray, dark fashion sand, antique bronze, and black.
Price at its best in terms of quality and equipment: K 10.—.
With this hat, the light gray color is always supplied with a black band.

No. 2061. Soft fashion hat

with a fairly wide, beautifully curved brim, suitable for corpulent or older men, available in medium gray, fashion brown and black.
Price in the finest quality and equipment: K 10.—.

No. 2062. Casual, soft fashion hat

with a nicely turned brim. Available in mid gray, fashion brown and black. — Price K 10.—.

Mr. 2063. Chic soft fashion hat

more low cut, brim bends down in front. available in the colors dark fashion sand, antique bronze and black.
Price in the finest quality and equipment: K 10.—.

We ask for head measurements, as urgently page 3 is explained in detail for soft hats.

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Page 6

Josef Pichler & Sons, k. u.k. Hof Hat Factory in Graz.

Specialties in Hunting and Tourist Hats made of Hare Hair Felt

Our hat specialties made of smooth Hare Hair Felt are of particularly fine quality, light, colourfast and extremely hard-wearing.

No. 2024. Original Ausseer Styrian Hat,

made of the finest smooth Hare Hair Felt, suitable for any suit. Available in dark green color only, topped with matching medium or light green silk taffeta ribbon and brim binding. Price K 10.60.
Real deer beard like on a hat, depending on the length from K 2.— to K 12.—.

No. 2064. Cavalier Styrian hat,

elegant, flattering shape, brim can also be bent down at the front; Available in fine, smooth Hare Hair Felt, in the colors: grayish green, tobacco olive and new olive, garnished with matching silk taffeta ribbon. Price for the most elegant equipment K 9.—.

No. 1953. Elegant Velour Styrian Hat,

with the brim turned down at the front, trimmed with silk taffeta ribbon. Available in the colors dark green, olive, gold olive 
and brown olive. Price K 13 —.
Real deer beard like on hats, depending on the length from K 2.00 to K 12.00.

No. 2065. Elite Velour Styrian hat,

Brim that can be bent down at the front, extraordinarily elegant cut, garnished with effectively contrasting silk taffeta ribbon; available only from the finest.
Summer Velour Felt (velvety), surprisingly cut, in the colors: hay-green, gold-olive, brown-olive and sand (with green band). Price 15.—.

The prices do not include feather jewelry. Because of this, see pages 22 and 23.

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Page 7

No. 2066. Cavalier Styrian Hat,

elegant shape, with the brim tilted forward; Available in fine, smooth Hare Hair Felt, in the colors:
tobacco olive, brown olive and new olive.

Price K 9.—.

No. 2067. Original Styrian Velour Hat,

trimmed with silk taffeta ribbon; Available in the colors: dark green, olive, gold olive, brown olive. Price K 18.—.
Made of the finest Summer Velour Felt, in the colors: hay green, gold olive and brown olive with effectively contrasting silk taffeta 
ribbon. Price K 15.—.

Genuine badger beard depending on length from K 1.20 (6 cm) — K 11.— (11 1/2 cm)

No. 2026. Fashion Velour Hat,

garnished with a wide silk taffeta ribbon. Available in the colors olive, olive brown and olive gold. Price K 13.—.

Made of the finest Summer Velour Felt, in the colors: sand, olive green, gold olive and olive brown with effectively contrasting 
silk taffeta ribbon. Price K 11.—.

No. 2068. Cavalier Styrian hat,

Extremely successful shape, the brim can be bent down at the front, available in fine, smooth Hare Hair Felt, in the colors grayish green, 
tobacco-olive, olive and green-olive.
Price K 9.—.

Head measurement in centimeters requested.

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Page 8

Josef Pichler & Sons, k. u.k. Hof Hat Factory in Graz.

Competition Hats made from high-quality Sheep's Wool Felt.

These kinds of hats are cheap, extremely durable, and very pretty in appearance.

No. 1814. Stiff Fashion Hat,
 
made of prima wool felt. Exquisitely flattering and elegant shape. only in black.
Price for the finest features K 6.—, next cheaper quality K 4.60.

No. 2070. Elegant Soft Fashion Hat

available in Prima wool felt, in the colors black, tobacco and mid-grey, the last color is 
trimmed with a black ribbon. Price K 5.60.

No. 2031. Competition Ausseer Styrian hat,

only made of dark green prima wool felt with a wide either the same color as the hat or light green fine 
silk taffeta band provided, highly elegant K 6.60.
Real deer beard, like on the hat depending on length K 1.60 to K 12.—.

No. 2071. Casual Durable Hat

Front brim to turn down. Available in medium gray or olive drab colour, trimmed with a contrasting ribbon. Price K 4.—. 
This hat comes with sweatband only without lining.

Head measurements in centimeters requested. — Instructions see page 3 for soft and rigid hats.

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Page 9

Josef Pichler & Sons, k. u.k. Hof Hat Factory in Graz.

Clubs- Uniform- and Livery Hats

Consistently made from the best material, with larger purchases corresponding price reduction.

No. 1816. Veteran's Hat,

Prescribed shape, in the best elastic quality, set: corrugated cord, grenade and rooster feather bush. Color: Black
Price complete K 8.—, for batches garnished with gold cord K 10.—.

No. 2072. Stiff Coachman or Servant's Hat,

provided with black lacquer cockade, extra strong.
Price in black color K 6.—, without cockade K 4.60.

No. 2032. Singer or Turner / Gymnast Hat.

Garnish: green or olive. Cloth band with similar brim edging made of the finest gray wool felt, price K 6.—, 
made of the finest gray Hare Hair Felt, price K10.—.
Associations have samples with a special offer at their service.

No. 2073. Turner / Gymnast Hat.

(shape chosen by the district gymnastics council) made of gray loden felt, matching the gymnastics train, 
garnished with a black silk bar band and a detachable, green cloth band over it. Price K 4.50. Provided only 
with a green cloth band attached to the hat. Price K 4.—.
Made of fine Hare Hair Felt (extremely light) with green cloth band alone K7.—, with detachable green cloth band 7.50 each.

Head measurements in centimeters requested. — Instructions see page 3 for soft and stiff hats.

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Page 10

Josef Pichler & Sons, k.u.k. Hof Hat Factory in Graz.

Ladies - Travel-, Strapza- / Heavy Duty-, Hunting- and Tourist Hats.

"POLDI" Latest Novelty, Tourist and Sports Hat
 
with a bent-down brim, made of the finest velour, in olive and brown olive. Pools K 16.—. Badger beard as on the hat, 
8 cm K 2.40, 8 cm K 5.—, 10-11 cm K 7.—. Case K 1.60.

"GISELA" Modern Ladies = Velour Hat,

very chic, with a fine silk ribbon. beautiful velvet clasp, as well as real wild arrangement garnished, in the colors gold olive 
and brown olive. Price K 24.—.

"LUISE" Extremely Smartly Dressed Tourist = and Durable Hat

Made of the finest velour, in the colors olive, gold olive and brown olive. Price K16.—. The same hat in loden in all the colors 
listed on pages 12 and 13 K 7.—.
Badger Beard like on the hat, 8 cm K 2.40, 9 cm K 5.—, 10-11 cm K 7.—. Case K 1.60.

For women's hats, it is not necessary to state the head size, as it is always kept according to the shape.

"FRIDA" Fest Loden Hat

practically garnished with Swedish leather and silk cord as well as genuine wild arrangement, available in all loden colors listed on pages 12 and 13, the prettiest in brown olive. Price K 10.—.

"DORA" Highly Elegant Travel Hat

made of fine, light gray or olive drab velour. • Price K 16.—.

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Page 11

Josef Pichler & Sons, k. u.k. Hof Hat Factory in Graz.

Emperor Jubilee Hat

excellent clothing for everyone, available in all Felt Qualities.

The Emperor Jubilee Hat
is trimmed with silk taffeta ribbon and in the following qualities:

1. Made from the finest, Extra-Light Summer Velour Fur Felt, the best that can be made of Velour.
2. Made of the finest Velour Hare Hair Felt, known excellent quality with maximum durability.
3. Made of good Velour Hare Hair Felt, also highly recommended.
4. Made of fine, Smooth Hare Hair Felt, very elegant and particularly light.
5. Made from genuine Styrian Loden Felt, quality I, particularly fine and light.
G. Made from genuine Styrian Loden Felt, quality II, particularly hard-wearing.
7. Made from genuine Styrian Loden Felt, quality III, cheap and durable.

No. 2074. Emperor - Jubilee - Hat.

The Emperor Jubilee Hat
is available in the following colors:

1. Made of the finest, Extra-Light Summer Velour Felt in the colors fashion sand with green ribbon, hay green, olive gold and olive brown.
2. Made of the finest Velour Felt in the colors olive gold, olive brown, olive and dark green.
3. Made of good Velour Felt in the colors grayish green, brown olive and olive.
4. Made of fine, smooth Hare Hair Felt in the colors fashion sand with green ribbon, brown olive, mignonette, tobacco olive, 
green olive and new olive.
5. Made of real Styrian Loden Felt of all three qualities in all the colors listed on pages 12 and 13, particularly pretty 
in the colors cinnamon brown with olive band or brown-green.
The prices for the qualities described above are as follows: 1. Very Finest and Light Summer Velour Felt K 15.—; 2: made of 
the Finest Velour Felt K 13.--; 3. made of Good Velour Felt K 11.—; 4, made of Fine, Smooth Hare Hair Felt K 9.—; 5. Made of 
genuine Styrian Loden felt, quality I K 8. Quality II K 7.—, quality III K 5.50. Feather decoration as on the hat K 1.20. — Please 
measure your head in centimeters.

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Page 12

Genuine Styrian Loden Hat Specialties from the Company

Our original Styrian Loden Hats are recognized as the most practical headgear for hunters, tourists, farmers and everyone. Qualities 
of our genuine Styrian Loden Hats: Qual. I: unrivaled in delicacy and lightness; Qual. II: specialty Loden Hat variety, unmatched.

No. 2075. Elegant Styrian loden hat

with the brim snapped forward. Trimmings: silk taffeta ribbon. Most suitable colour: cinnamon roast with olive ribbon. 
Price: quality I K 8.—, quality II IC 7.—, quality III K 5.50.

No. 2076. Cavalier Loden Hat

Trimmings: silk taffeta ribbon, bordered brim. Most suitable color: brown olive. Price: quality I K 8.50, quality 11 K 7.50, quality III K 0.—.

The most common colors
the origin. Styria

Loden hats are: Medium Brown, Dark Brown, Medium Grey, Dark Grey, Medium Sand, Dark Sand, Fawn Brown, Hare Brown, Moss Green, 
Stone Green, Cinnamon Brown

Each Loden Hat can be made to match the fabric samples sent in as closely as possible, but this means a longer delivery time.

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Page 13

Josef Pichler & Sons, k. u.k. Hof Hat Factory in Graz.

Values a smart, weatherproof and indestructible hat. --- Each hat is decorated twice, therefore strictly form-fitting. durability;
Qual. III: Cheap and durable loden hat; Qual. IV: Natural loden, strongest and most massive loden hat, spec. suitable for duty hats.

No. 2079. Solidly Dressed Styrian Loden Hat

Trimmings:silk taffeta band. Most suitable color: scattered brown. Price: quality I K 8.—, quality II K 7.—, quality III K 7.50.

No. 2080. Dashing Styrian - Loden Hat

Set of silk taffeta ribbons. bordered brim. Most suitable color: sand olive. -Price: quality I K 8.50, quality II lr 7.50, quality III K 6.—.

No. 2081. Durable Loden Hat.

Trimmings: silk bar ribbon. Most suitable color: brown olive. Price: quality I K 7.00, quality II K 6.40, quality III K 5.—.

The most common colors of the origin. Styria Loden hats are: Woodland Green • Straw Brown • Forest Green • Leather Brown • Bronze • Brown Olive • Brown Green • Gray Olive • Sand Olive • Olive • Hay Green

No. 2082. Kaiser = Styrian Loden Hat.

Trimmings: silk taffeta ribbon, bordered brim Most suitable colour; hay green. Price: quality I K 8.50, quality II K 7.50, quality III K 6.—.

No. 2083. Forest Loden Hat.

Trimmings: silk taffeta ribbon. Most suitable colour, brown-green. Price: Quality I K Quality II K 7.—, Quality III K 5.50.

The prices do not include feather ornaments, so see pages 22 and 23. — Please measure the head in centimeters

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Page 14

Genuine Styrian Loden Hat Specialties from the Company

Qualities and Colors can be seen on pages 12 and 13.

No. 2085. Swift Hunting Loden Hat.

Trimmings: cord with bone decoration. Most suitable colour: olive. Price: quality I K 7.00, quality II K 6.40, quality III K 5.—.

No. 1925. Dashing Styrian Loden Hat.

Front brim to turn down set. cloth band. Best color stone green. Price: I. Quality, K 8—. Quality K 7.—, III. Quality K 5.50.

No. 2010. Solid Hunting Loden Hat.

Garnish: cord. Most suitable color grey-olive. Price: quality I K 7.20, quality II K 6.—, quality III K 4.50.
Made of natural loden in grey, brown and chamois grey. Price K 6.—.

No. 2080, A Stylish Tourist Loden Hat.

Garnish: cord. Most suitable color: drapoliv. Price quality I K 7.20, quality II K 6.—, quality III K 4.50.

No. 2108. Fashion Loden Hat.

Trimmings: silk bar ribbon. Most suitable colour: olive drab or grey. This hat is only produced in a quality below K 7.—

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Page 15

Josef Pichler & Sons, k. u.k. Hof Hat Factory in Graz.

No. 2087. Dashing Hunting Loden hat.

Garnish: cloth band. Most suitable colour: cinnamon brown with olive band. Price: quality I K 8.—, quality II K 7.—, quality III K 5.50.

No. 2109. Fashion Loden Hat.

Trimmings: silk bar ribbon. Most suitable colour: gratt or brattngriin. This hat is only produced in one quality at K 7.-.

No. 2088. Solid Durable Loden Hat.

Garnish: cord. Most suitable color: brown-green. Price: quality I K 7.20, quality II K 0.—, quality III K 4.60.

No. 1931. Nicely Dressed Loden Hat.

Garnish: cord. Most suitable color olive. Price: I. Quality K 7.20, II. Quality K 0.-, III. Quality K 4.50.

No. 2107. Forest Loden Hat.

Garnish: cloth band. Most suitable colour: medium grey. Price: quality I K 7.00, quality II K 0.40, quality III K 5.—.
Made of natural loden in grey, brown and chamois grey. Price K 6.—.

All the prices do not include feather ornaments, so see pages 22 and 23. — Please measure the head in centimeters

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Page 16

Josef Pichler & Sons, k. u.k. Hof Hat Factory in Graz.

Fashion, Styrian and Loden Hats for Boys
Extremely durable and shape-retaining.

In addition to the colors listed for each illustration, The Boys' Loden Hats are also available in brown, sand and sand olive
and are only supplied in head sizes from 49 cm up to and including 54 cm at the prices listed. Larger heads cost 50 Heller more.

No. 1957. Boys' Fashion Hat

made of prima wool felt in black color, finely furnished. Price K 6.—.
Next cheaper quality of similar shape. also very durable. Price K 4.— (without lining).

No. 2089. Boys Ausseer Styrian Hat

made of dark green wool felt. Decorated as desired with a medium or light green silky taffeta finish of the same colour. Price K 5.—
Next cheaper grade K 4.— ,
Badger beard 6 cm K 1.20, 8 cm K 2.40, imitates K —.60.

No. 2041, Stylish Boy's Loden Hat, Styrian Shape

garnished with ribbon. very pretty in brown olive. Price K 4.—,
Feather like on hat 40 Heller.

Hansel», Dashing Boy's Loden Hat,

only in olive or light green color. Price including feather K 3.50.

No. 2040. So-called Gais Boys' Hat

only in olive or light green color.
Price including feather K 3.60.

No. 1684. Boys' Durable Loden Hat

specially recommended in gray color. Extremely casual and practical. Set of straps.
Price without liner 3.—.

No. 2038. Solid boy's loden hat

with cloth ribbon trim, very pretty in brown-green.
Price K 4.—.
Feather as on Hat 70 Heller.

No. 2037, A Stylish Boy's Loden Hat

with cloth band set. prettiest in Sand 0live. Price 4.—, feather as on the hat K 1.20.

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Page 17

Josef Pichler & Sons, k. u.k. Hof Hat Factory in Graz.

Girls', Boys' and Children's Straw Hats Practical and Stylish.

No. 2091. Navy Straw Hat

for 2 to 7-year-old boys or for girls up to 14 years of sulphur-yellow braided pedal straw, garnished with a blue, 
red or white passepoil and the same silk ribbon bow. Price K 7.50.
Made from bleached or natural yellow Manila straw. Price K 8.60. Next cheap quant. K 4.50.

No. 2092. Girls Trourists Straw Hat

made of light sulphur-yellow chinese jagged braid, smartly garnished with olive-green or red silk cords. — Price K 4.50. 
Feather like hat. real eagle down depending on size K 2.— to K 6.—, imitates K 1.50.

No. 1966. Dirndl Straw Hat,

made of Japanese braid garnished with wool cord. Available only in plain straw yellow. — Price K 3.—.
Feather like him Good extra K 1.50.

No. 2090. Stylish Girls Straw Hat

made of light sulphur-yellow Japanese braid garnished with silk cords. — Price K 4.50. Cutting spring like on the hat extra 50 Heller.

No. 2093. Boys Straw Hat (Shooter Shape)

made of sulphur-yellow monochromatic or with black-tinted chinese braid, very hard-wearing. Price K 2.40. Made of natural yellow, gilin or 
brown china zigzag braid. Price K 1.00. - Spring as on the list, extra 70 adjusters.

No. 2094. Boy's Straw Hat

made of hard-wearing, bleached chinese jags, garnished with a cloth band, silk cords and an edelweiss star. Price K 4.—. Next cheaper 
quality. Price K 2.70.
Rooster feather as white as hat. red or green per piece 50 lighter.

No. 2095. Modern Girls Straw Hat (Bell Shape)

made of inlaid white palm braid with silk fabric and pretty. garnished with flowers. Price K 12.30.
Made from Natural Yellow or Bleached Manila Straw. Price K 9.80.

No. 2096. Chic Girls Straw Hat

made of milky-white palm braid, garnished with a two-tone silk sash. Price K 11.30.
Made of natural yellow bone or bleached manilas with the same garnish. K 8.70.

Head measurement in centimeters requested.

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Page 18

Josef Pichler & Sons, k. u.k. Hof Hat Factory in Graz.

WOMEN'S - STRAW HATS

"FLORA" Elegant Youthful Women's Straw Hat

from smooth. natural yellow Japanese braid with a green, blue or black bast border. Garnished with a matching, two-tone fashion
silk fabric and needle. — Price K 14.—.

"HERTA" Women's Fashion Straw Hat

made of natural yellow or bleached Japanese fantasy braid, elegantly garnished with fine silk fabric and fashion needle.
Price K 16.50.

'EMMA' Modern Girls' Straw Hat

suitable for older girls or younger women, made of modern Japanese braiding, garnished with cream or other colored silk fabric and clasps.
Available in the colors natural yellow, golden yellow, blue and tobacco brown. Price K 15.—. .

"VERA" Ultra-modern Youthful Ladies' Straw Hat

made of light raffia braid with a velvet cuff, silk fabric, quill feathers and needle, finely garnished. Available in the colors
mild tear, light drap, tobacco brown, blue and black. — Price K 15.80.

"ROSA" Modern Women's Straw Hat

made of Japanese braid elegantly garnished with modern silk fabric. Available in the colors straw yellow, beige,
tobacco brown and black. — Price K 12.—.

"HELENA" Elegant Women's Fashion Straw Hat

made of fine bast fantasy braiding, garnished with silk fabric, roses and leaves. Available in the colors natural yellow,
bleached and black. Price K 18.—.

"ELSA" Elegant Sports and Travel Straw Hat

made of light, sulphur-yellow Japanese braiding, garnished with a silk ribbon. — Price K 6.—.

"ADELE" Elegant women's straw hat

made of natural yellow Japanese braiding with an olive-green silk fabric rosette and fashion needle. — Price K 13.20.
On request, this hat can also be supplied trimmed with a different colored silk fabric for the same price.

"MARTHA" Garden and Negligee Straw Hat

made of light raffia in white or white with blue or tobacco. mixed brown, topped with tulle-like fabric and poppies. Price K 6.60.
Or made of light Japanese braid in straw yellow, tobacco brown and black with the above decoration. Price K 7.60.

"FRANZI" Dirndl Straw Hat

made of sulphur-yellow bleached, fine chinese serrated meshwork, garnished with an olive-green cloth ribbon, silk cord
and precious white stars. Price K 4.60. (Without feather.) Single cock feather, red, white or green 50 Heller.

"PAULA" Ultra Modern Travel and Durable Straw Hat

for women and girls, made of very light, milk-white palm or natural yellow manilas straw, garnished with a silk ribbon.
Price K 8.70. — Next cheaper quality. Price K 7.—.

"WILMA" Ladies Travel and Tourist Straw Hat

made of natural yellow manila straw, garnished with an olive-green soid hand and wild arrangement. Price K 11.70.
 

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Page 19

WOMEN'S - STRAW HATS

"FLORA" Elegant Youthful Women's Straw Hat

from smooth natural yellow Japanese braid with a green, blue or black bast border. Garnished with a matching, two-tone
fashion silk fabric and needle. — Price K 14.—.

"HERTA" Women's Fashion Straw hat

made of natural yellow or bleached Japanese fantasy braid, elegantly garnished with fine silk fabric and fashion needle.
Price K 16.50.

'EMMA' modern girls' straw hat

suitable for older girls or younger women, made of modern Japanese braiding, garnished with cream or other colored silk fabric and clasps.
Available in the colors natural yellow, golden yellow, blue and tobacco brown. Price K 15.—. .

"VERA" Ultra-Modern Youthful Ladies' Straw Hat

made of light raffia braid with a velvet cuff, silk fabric, quill feathers and needle, finely garnished. Available in the colors mild
tear, light sand, tobacco brown, blue and black. — Price K 15.80.

"ROSA" Modern Women's Straw Hat

made of Japanese braid elegantly garnished with modern silk fabric. Available in the colors straw yellow, beige,
tobacco brown and black. — Price K 12.—.

"HELENA" Elegant Women's Fashion Straw Hat

made of fine bast fantasy braiding, garnished with silk fabric, roses and leaves. Available in the colors natural yellow, bleached and
black. Price K 18.—.

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Page 20

Josef Pichler & Sons, k.u.k. Hof Hat Factory in Graz.

Men's Straw Hats for Fashion, Hunting and Heavy-Duty Purposes.

No. 2097. Latest Fashion Girardi Straw hat

made of sulphur-yellow Japanese fantasy braiding, garnished with a silk loop ribbon. Price K 6.80. Made of sulphur-yellow three-handle
Japanese weave. Price K 4.50 (50 Heller cheaper for boys.)

No. 2101. Styrian Straw Hat (Ausseer style)

made of very hard-wearing Florentine braiding, garnished with a wide soid strap. Available in olive green, tobacco brown
and brown. Price K 10.80.
Made of venetian weave in the above colors and finishes. — Price K 7.20. Badger beard like on the hat depending on the
length K 1.20, 2.40, 4.60, 5, 7, 9, 11.

No. 2098. Ultramodern Men's Straw Hat

made of very light natural yellow silver manila braid garnished with silk ribbon. Price K 11.50.
Made from natural yellow or bleached manilas. Price K 6.80.

No. 2102. Dashing Hunting Straw Hat,

made of fine Venetian straw braid, garnished with cord.
Brim quite wide and sloping forward.
Available in the colors: green, tobacco brown, brown and olive.
Price K 6.—.
Nothing cheaper quality in the same colors except olive. Price K 5. - .
Made of wicker straw mixed with sulfur yellow, green or black. - Price K 5.50. Feather headdress as on the hat separately — price .80 Heller.

No. 2103. Manila Straw Hat,

Extremely light and practical as a shade hat for men who are exposed to the sun a lot as a result of their job. Garnished only with cord,
without inner equipment in natural straw yellow color. Price K 3.80.

Head measurement in centimeters requested.

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Page 21

No. 2099. Men's Fashion Straw Hat

Venetian braid garnished with silk ribbon. Available in the colors sulfur yellow, hay green, tobacco brown and black. Price K10.50.

No. 2104. Latest Specialty Hunting Straw Hat

made of the finest Florentine braiding, garnished with a silk ribbon. Available in the colors olive drab, tobacco brown and brown.
Price K 10.20.
Made of venetian weave in the above colors K 6.
Feather as on the hat extra K 1.50.

No. 2105. Jagd Strohnut (Steirer form)

made of fine Florentine braid, garnished with a wide silk ribbon. Available in olive green, tobacco brown and brown. — Price K 10.20.
Made of venetian weave in the above colors K 6 —
Or from Ohina-Punta braid K 4.50.
Feather like on the hat extra K 1.— .

No. 2130. Genuine Colon Panama Fashion Hat,

natural or bleached, garnished with black silk ribbon or fashion pile. Price K 24.—.
Made of light palm, naturally yellow or bleached manilas straw, I. quality K 9.—, II. quality K 7.50, III. Quality K 6.—.

No. 2106. Hunting and Tourist Straw Hat,

made of the finest Florentine braid is garnished with silk cord. Available in the colors green olive, tobacco brown and brown. Price K 9.80.
Next cheaper quality in the above. Colors, as well as sulfur yellow mixed with green. Price K 6.—.
Feather separate as on the hat. K 1.40.

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Page 22

Josef Pichler & Sons, k.u.k. Hof Hat Factory in Graz.

Hat Ornaments (Clasps)
shown in natural size.

No. 30. Tourist clasp edelweiss star in imitation silver Price K —.50.

No. 40. Nice tourist clasp, silver-oxidized edelweiss mounted on olive plush. Price 80 Heller.

No. 32. Hunting clasp in oxide silver imitation mounted on olive plush. Price K 1.40.

No. 28. Enamel tourist clasp, very nicely executed. Price K 1.20, cheaper version 30 Heller.

No. 20. Pretty tourist clasp (in oxidized silver imitation mounted on olive plush), very nice hat ornament. Price K 1.20.

No. 31. Hunting clasp made of oxidized imitation silver mounted on olive plush. Price K 1.20.

Josef Pichler & Sons, k.u.k. Hof Hat Factory in Graz.

Our ornamental arrangements consist of feathers from capercaillie, rooster, snipe, heron and various birds of prey.

No. 13. Capercaillie with inverted feathers.
Price K 2.—.

No. 7. Popular feather arrangement made of capercaillie feathers placed upside down. Price K 1.20

No. 3. Delicate feather arrangement of snipe and
Owl feathers combined with badger beard and deer grandl.
Price K 1.60.

No. 34. Very pretty arrangement of hazel grouse and woodcock feathers, with real wild teeth. Price K 1.—.

No. 49. Elegant arrangement of eagle feathers with badger's beard, price K 1.50.

No. 19. Elegant. Arrangement of black grouse feathers, comb. with real badger beard and catcher. Price K 1.80.

No. 51. Very cutting. arrangement a. Velvet egret, hazel grouse made of black grouse, wood grouse and wild duck feathers with down and catcher
K 1.20.

No. 16. Medium size. Arrangement made of black grouse, capercaillie and owl feathers. Price K1.40.

No. 38. Larger, pretty arrangement with capercaillie feathers
and eagle down.
K 1.50.

No. 35. Elegant arrangement of bustard and hazel grouse feathers with
 eagle down and claw. Price K 1.50.

No. 23. Birkhan half-hock with hazel grouse feathers.
Price K 2.20.
 
No. 12. Real wood grouse in meat, medium-sized.
K. 1.70, large K. 2.40.

AVIS:
When ordering hat feathers or clasps only wool because of postage savings
coupon to be made) or sent in postage.

Real beards from K 30.00 to 150.00 - always in stock in various lengths and strengths.
real deer beards, very pretty in various lengths are strengths K 2.— to K 12.—.
real badger beards, in the length of 6 cm K 1.20, 8 cm K 2.40, 9 cm K 4.50, 10 cm with K 7., 11 cm K 9.—, 11 1/2 — 12 cm K 11.—.

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Page 23

In order to completely withstand the inclement weather, our ornamental arrangements are consistently and permanently glued with rubber.

No. 10. Nice wild arrangement of capercaillie and snipe feathers, badger wool and claw. — K 1.40.

No. 5. Elegant arrangement of snipe feathers with a preserved snipe head. Price K 1.50.

No. 11. Fine Arrangement a. Snipe and heron feathers, real badger beard and claw. Price K 1.80.

No. 48. Pretty gesture of 3 snake heron feathers with down, heron approx. 20 cm. long, price K 2.—, approx. 15 cm. long, price K 1.20.

No. 1. Real black grouse feather. Price K 1.60. Black rooster double thrust meat. Price K 2.80.

No. 15. Pretty. wild arrangement a. Black grouse and heron feathers, combin. with real badger beard and deer grandl K 1.30.

No. 14. Elog. Wild arrangement of hazel grouse and heron feathers, combin. with real badger beard combined with badger wool and wild teeth. Price IC 1.50.

No. 37. Nice arrangement of velvet egrets with eagle down and snipe feathers. Price K 1.20

No. 50. Imitation arrangement approx. 13 cm hair length K 1.60, approx. 10 cm hair length K 1.20. Skungs beard 10 cm length K 1.80.

No. 22. Genuine black grouse quill, duplicated as shown. Price K —.90, single spring K — •50.

No. 52. Fancy arrangement of owl down, owl feathers and claw. Price K 1.60.

No. 36. High Eleg. Arrangement of eagle down, hazel grouse and argus feathers, combined with moose beard and claws. Price K 3.—.

Hat Ornaments (Clasps) shown in life size.

No. 53. Turner clasp, very pretty hat ornament, executed in fire enamel, price K 1.—. The same in half size, can also be worn in the buttonhole. Price 60 0.

nope 41. Elegant hunting clasp, chamois head, in oxidized imitation silver mounted on plush. Price K 1.—.

No. 29. Inilso for chamois and badger beards etc. in oxidized silver imitation with deer grandl. Price K 1.00. Cheaper from 70 h to K 1.20. Sleeves for keel springs 40 0.

No. 54. Pretty hunting clasp, courtship shield cock, silver oxide • imitation mounted on green plush. price 80 h.

No. 42. Elegant tourist clasp, imitation silver on olive plush fabric, very popular. Price K 1.20.

No. 47. Snipe rosette on the real Schnepfengrandl (snipe. pointed.), adorned with a snipe's head made of oxidized silver imitation. Price K 6.50.

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Page 24

Export Department for Genuine Styrian Loden Fabrics and Clothing Items
of the company Josef Pichler & Söhne K. u. K. Hof-Hutfabrik in Graz.

Our naturally waterproof, genuine Styrian loden fabrics for hunting, tourist and fatigue suits are so popular due to their unsurpassed quality that it is actually superfluous to say a lot more about them. Regardless, we don't want to miss out on those "P.T." Customers who have not yet had the opportunity to convince themselves of the practicality and countless advantages of these fabrics are cordially invited to try them, as we are confident that they will keep coming back to this superior quality. In particular, we ask you not to be fooled by cheaper imitation goods, which of course require a somewhat smaller edition at the moment, but will only be all the more expensive later on, because such a suit cannot withstand half the hardships that genuine Styrian loden can withstand.

Sports Suit.  Travel or Street Suit.                    Tourist Suit.  Hunting Suit

In order to give P. T. customers a small picture of how diverse our loden fabrics can be used, we are providing four illustrations of suits, all of which were made from these fabrics. These are a sports suit and a hunting suit, as well as a tourist suit and a travel or street suit.  We hope that this will also be of service to some customers, as frequent inquiries show that in some areas the master tailors are in the dark 
about how a Sports, hunting or tourist suit should look like this. Before you buy fabrics, ask for our large sample card of genuine Styrian, weatherproof loden fabrics, you will receive the same for free! 
Make an attempt, which you will certainly not regret, but only satisfy.

Weather coats and weather collars for men and women as well as havelocks with and without sleeves made from the best only original Styrian naturally waterproof loden fabrics, in all price ranges and with the most careful execution. Qualities, prices and color designations can be found on page 1 of the supplement to this. Current price, which, if lost, will also be delivered postage; in addition, separate large fabric sample cards are available free of charge and carriage paid as services for weather coats and havelocks: Special sample cards for officers' bike collars.

Weather Collar with Hood.  “Murau” Weather Coat.  Weather Coat "Trawies".  Raglan Sports Coat.  Havelock Without Sleeves.  Ladies Rain and Tourist Coat.

Published by Josef Pichler & Sons, Graz. — “Leykam” Printers, Graz, Reprints and imitations of even individual illustrations reserved by law.

Post Card - Order Card with Envelope

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