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Mayser Hutfabrik


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On 27 September 1800, Leonhard Mayser founds "Hutmacherey Mayser". In the following years, the small hatmaker quickly develops to become a hat factory with several production sites in Germany.


In 1858 Leonhard Mayser's son, Friedrich Mayser, decides to take a spectacular step. He leaves the workshop environment behind him and is the first hatmaker in Germany to introduce extensive mechanized production. Together with his son Fritz, he further develops his own company, helps to finance other companies and plays a major role in industrialisation in Ulm. In 1875, the former craft enterprise has developed to become Ulm's second largest industrial enterprise.


The company has reached a size which makes greater financial leeway for future activities necessary. In 1886, the company becomes a stock corporation (AG). By the standards in Baden-Württemberg, Mayser is now one of the federal state's large stock corporations.


With the participation of Anton Seidl, the owner of the J. A. Seidl hat factory in Munich, the company is transformed into a GmbH (private limited company) in 1914. The partners are Carl Mayser and Anton Seidl, who takes over sole ownership of the Mayser hat factory four years later (1918).


In 1924, Anton Seidl introduces production of ladies' hats and is thus able to double production. The name Mayser, which stands for high-quality hats, is registered at the patent office in Berlin.


In 1929, the competitor in the Allgäu region is bought out and integrated into the Mayser company.


In 1940, Curt M. Zechbauer, the son-in-law of Anton Seidl, takes over management of the company and transforms it into a general partnership.


The Wirtschaftswunder years bring Mayser one success after the other. The high point comes in 1963, when Mayser produces 3.5 million hats and sells them worldwide.


In 1954, Curt M. Zechbauer's son, Peter M. Zechbauer, acquires the licence of the American hat factory of Stetson for Mayser.


In 1991, restructuring of production leads to the hat production being relocated to the sister factory in Lindenberg.





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I was told about a scene featuring Mayser hats and boxes from the comedy / farce "One, Two, Three" by Billy Wilder staring James Cagney. The movie was shot in Berlin around 1960 prior to wall going up. I was able to purchase a copy so I put a clip of the scene "Speeding Crash Course" on YouTube. It is worth checking out the entire movie if you get a chance.



By the way you can still purchase the same Mayser hat box featured in the clip. I have a few of them.



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Mayser Velour (1990s early 2000s)


This is another great hat from my friend Herbert Jennissen at Hut-Neubarth Augsburg. The velour felt and sweat band are awesome. Love the ribbon treatment. This is the best modern production hat I have ever come across. It has a very vintage feel regarding the materials (sweat and felt) and construction.





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From Herbert Jennissen at Hut Neuberth, Augsburg. Some background info regarding Stetson operations in Europe.


"Mayser had owned the Stetson license for Europe before FWS* got it. The hats then were high end products like the fur felt Stetsons made in

the USA (just different shapes and a smooth finish all made by Mayser in Lindenberg). The problem: the hats were very expensive and hardly

anybody bought them. Too little sales for Stetson, so they gave it to FWS, who labeled the whole collection."

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This super Mayser belongs to Sue on the FL. I am not really clear on the age. I think it is from the 50s but not sure which part.


The felt reminds me of some of my old Borsalinos - malleable, but substantial.


2 5/8" brim, 5 1/2" uncreased crown, 2 1/8" reeded sweat, 7/8" ribbon.


It's actually a little lighter than charcoal - a dark medium gray.













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This is a current Mayser City Finale, size 59cm (I have one from the 70s) that was given to me as a gift. This hat is actually very well made. What is interesting is they are still stitching the upper part of the ribbon. Not sure if anyone else is doing this today. I can't find any flaws in the workmanship (IMO above current Stetson, Akubra and Borsalino) regardless of the modern style.









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This size 59cm Mayser Panama (Brisa weave Cuenca) is probably from the 1960s. I think the ribbon might have been altered and the sweat was reattached in hack like fashion. Also missing the Mayser patch inside the crown. Still I like the blocking (pseudo cowboy crease) and it fits. :) Nice super casual summer hat.











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This very unique Mayser ashtray turned out to be high quality. The drawings were done by Marga Trautloft - Mayser. Not sure if she was a designer or the time period although it has an old vintage feel.












Here is some info courtesy of Stefan / Steur on the FL.


Her name is Marga Trautloft and she was born Marga Mayser on 18th june 1913 as a daughter of Alfred Mayser and Helene Mayser. She was married to Johannes "Hannes" Trautloft (1912-1995), a high ranking Luftwaffe pilot and officer in WWII. Marga died 04th june 1998. She's buried in Waldfriedhof Solln near Munich along with her husband. On the gravestone she's listed as "kostumbildnerin" (costume designer).

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Maysers silk Top Hat (Zylinderhut) size 59cm arrived yesterday. It has some wear but not bad for the price plus rarity. This is the first pre WWII Mayser hat (of any type) I have encountered. I am thinking this one is early 1900s. The "Form:" on the paper label is "1915" which might be the production year. The box is in very poor condition but original.





















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Mayser Hut Seidl Munich Homburg. Light to medium brown, size 58cm and near new condition. Sweatband date stamped 12/27/58. Hut Seidl Munich had a direct relationship with Mayser so this is some type of custom model. This is my new first place Homburg.





















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The future of the Mayser hats is now secured -

brand protection through outsourcing abroad


Since 2002, the Lindenberg based company Mayser

has been establishing its own company in Roznava,

Slovakia, which, as of April 2011, will be producing

all headpieces of the Mayser brand.

Currently already, Mayser-Roznava is manufacturing

all fabric articles of the brand.

The further modern development of Mayser-Roznava

and the training of its staff prepares the company

for its future tasks with great effort, dedication

and commitment. Throughout this, a quality

management and control system takes centre stage

in addition.


The manufacture at Mayser-Roznava allows to continue

offering hats of traditionally known high quality on

the world market. Established in Lindenberg, a

tradition is thus being pursued that dates back to

the year 1833.


Based on the following criteria, it is our will and

objective to continue providing our customers in all

the world with the famous Mayser quality:


- Solid fashionable designs


- Use of best materials


- Best workmanship


- Perfect services


- High social competence


- Innovations


The following continues to be located at Mayser in Lindenberg:


- The design department (modistes & studio)


- The procurement department


- The marketing & sales and the delivery departments


- The quality control department


The dye-works, raw manufacture and a technical division

in Lindenberg ensure,beyond that, the maintaining and

advancement of the know-how.


We do not only secure jobs in Lindenberg, but commit

ourselves also to quality made in Europe, certainly with

due regard to the applicable social standards.


Manfred Jordan

Executive Partner Mayser Group

Lindenberg, July 2010

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